About Us
Built on precision, partnership, and bilingual fluency.
A chartered accounting practice serving Auckland's diverse business community for two decades — quietly, carefully, and in two languages.

Our story
From a small practice to chartered accountants.
E-counting Partners Limited was founded in 2015, but our story begins much earlier. Our founder and director, Annie Chen, has been a driving force in the accounting industry since 2004, serving as a partner and director for established practices. Bringing over twenty years of high-level expertise and an engineering background, Annie launched E-counting with a clear conviction: bilingual clients deserve the same depth of strategic counsel, technical precision, and business insight as their peers—not just translation.
Over the past ten years, we have grown from a visionary boutique practice into a premier chartered accounting firm. Today, our dedicated team of professionals spans six core practice areas, serving hundreds of long-tenured clients in hospitality, property development, construction, professional services, and international investment. Most of our clients come to us through word-of-mouth referrals and choose to stay with us for a decade or more, trusting us to navigate their growth.
As we look to the future, our core approach remains as personal as day one. We maintain a dedicated, one-on-one portfolio structure—ensuring every client is paired with a professional who deeply understands their unique business. To us, exceptional accounting is more than just compliance; it is a dedicated craft built on trusted, lifelong relationships.
Our values
What we stand for.
Integrity
Hard truths, well delivered. We tell clients what they need to hear, not what they want to hear.
Clarity
Plain language, clear numbers. Complex things explained simply — in English, 普通话, or 粤语.
Partnership
Named leads, long relationships, real continuity — your team doesn't churn at year-end.
Mastery
CA ANZ chartered, licensed immigration advisers, legal-trained specialists — depth over breadth.
Milestones
Our journey.
Leadership in public practice begins
Annie Chen begins serving as a director and partner within established accounting practices, building the expertise and industry insight that would later shape E-Counting.
Chartered Accountant & Public Practice recognised
Achieved Chartered Accountant status and obtained a Certificate of Public Practice, reflecting a commitment to the highest professional and ethical standards.
E-Counting officially established
E-Counting Partners Limited is founded with a vision to provide bilingual clients with strategic business advice, technical excellence, and personalised professional service.
Forensic accounting practice launched
Expanded into forensic accounting, providing expert witness, litigation support, financial investigations, and dispute resolution services.
Licensed immigration advisory introduced
Established an integrated immigration advisory practice, supporting employers, investors, and migrants with business-focused immigration solutions.
10+ specialists, thousands of clients served
A multidisciplinary team delivering accounting, tax, advisory, forensic accounting, and immigration services to businesses and families across New Zealand and beyond.
Find us
Visit our Mt Wellington office.
Level 2, 86 Lunn Avenue, Mount Wellington, Auckland 1072. Free on-site parking, two minutes from the SH1 motorway.
Accreditations
Members & Partners.




Ready to work together?
Book a free 30-minute discovery call and we'll point you in the right direction — no obligation, bilingual support available.